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Pro Copywriting Tip: Eliminate Passive Voice (by Zombies)
By Michele Peterson Do you remember English class discussions about active vs. passive voice? Did you get it then? Do you remember it now? Do you care? Maybe you should! Especially if you’ve got sales...
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7 Ways to Use Testimonials That You May Have Never Thought Of
What others say about you speaks more loudly than anything you can say about yourself. You probably realize that testimonials are important. They add third-person credibility and social proof to your...
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5 Easy Ways to Ask For and Get Testimonials
Testimonials are social proof that we do a good job for our customers and clients. They make it easier for new prospects to trust us, and … let’s admit it … it’s pretty nice to hear good things about...
View ArticleHow to Use an Ellipsis to Engage the Imagination and Keep Your Reader Wanting...
As a marketer, you want your written words to engage your audience’s imagination and keep them wanting more … There’s no more powerful a punctuation tool to do this job than the ellipsis. But knowing...
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A Marketing Lesson / Case Study About Focusing on Emotional Benefits to Sell...
Mary Kay knows a thing or two about selling cosmetics … According to their Facebook fan page, “Mary Kay is one of the largest direct sellers of skin care and color cosmetics in the world. Mary Kay®...
View ArticleUse Interest-Specific Language to Connect With Prospects
He Hit a Homerun and Then Stopped at Third Base … My husband’s been working 16-20 hour days lately (he’s a winemaker, and it’s harvest and crush at the winery). Spending so much time at work leaves no...
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